A color-enhancing blonde shampoo with anti-yellow effects for the coolest blonde tones. A daily cleansing Shampoo helps to condition and smooth, plus it leaves client hair supple and soft. Designed to maintain, protect and enhance iconic blonde color results.Benefits:Gently cleanses without overloading the untreated hair areas Creates new bonds within the hair fibersHelps to reinforce weakened areas in the hair structureHelps to smooth and condition the porous areas of lightened hairLeaves hair feeling supple and softContains moisturizing Panthenol to balance the natural water content of the hair structureHow to Use:Apply to wet hair and gently lather in a rich foamRinse out thoroughlyRepeat if necessaryCondition or treat with your selected BLONDME product.