If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs awardwinning author of Thank You for Arguing and advisor to the Pentagon NASA and Fortune 500 companies distils a lifetime of negotiating and rhetoric to show you how to win over anyone from colleagues and bosses to friends and partners at home and even the most stubborn of feline adversaries.Youll learn toPerfect your timing learn exactly when to pounceGet your body language tone and gesture just rightThink about what your opponent wants always offer a comfy lapLure them in by making them think they have the powerThe result A happy hopefully scratchfree resolution.Jay Heinrichs knows a thing or two about arguing The TimesA master rhetorician and persuasion guru SalonYou got a bunch of logical engineers to inject pathosinto their arguments ... it works NASA engineer