Help your colored hair feel more like its usual self with the Joico Defy Damage Protective Conditioner, specially formulated to keep your dye lasting as long as possible. The conditioner is designed to not only lock in your chosen shade but to deeply hydrate and strengthen your strands for a healthier-looking finish that feels natural. You’ll find that brushing and styling are easier too, as hair will be detangled and much simpler to manage.Innovative Smart Release Technology combines liposome delivery with three powerful ingredients that work with your hair to leave it revitalized and protected. Added Protective Lipids help to maintain your hair’s vibrancy by shielding against damage caused by styling, UV rays, chemicals, and heat. You’ll be able to see noticeable results after the very first wash as strands will appear smoother and silkier than before.Benefits:80% less hair damage.5 x more powerful hair.retains more than 90% of the color luminosity.strengthens and rebuilds the bonds in the hair.Moringa Seed Oil is rich in antioxidants as well as Silica, Zinc, and Vitamins A and E, all of which combine to build a stronger, more resilient mane that’s glowing and shiny. Arginine bonds with hair fibers, helping to support the natural renewal and production of positive and negative bonds for a strengthened finish.How to Use:Apply to clean, damp hair. Leave in 2-3 minutes. Rinse.