The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, this non-stripping, highly-moisturizing Joico Color Endure Conditioner For Long-Lasting Color is just as key; it softens and protects your coif while locking in the moisture that helps maintain true hue and vibrancy.Here’s Why You’ll Love It:- Nourishes to protect the vibrancy of color-treated hair.- Moisturises and adds tremendous shine.- Free-from SLE/SLES Sulfates.Key ingredients:- Multi-Spectrum Defence Complex, features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.- Bio-Advanced Peptide Complex, provides all the power you need to reconstruct damaged hair from the inside out.How to Use: Apply a small amount to clean, damp hair. Leave in 1 minute. Rinse.