Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new bookampamp151the first title in the new Brookings series on Innovations in Leadershipampamp151management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology which he refers to as Web 2.1 that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines ChangeCasting and it should be an important part of any organizationampampaposs leadership toolkit.Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change.