Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA we face a crisis of effectiveness. And our politics are to blame. We are now so culturally leftleaning were no longer willing to stoke capitalisms engine of growth. Instead we have a new raison detre were saving the world. But who are the activists and careerists who are pushing this progressive agenda And what of the angry mainstream who are alienated by the ideas were imposing upon them Most urgently as our clients emerge from the pandemic recession will advertising rediscover its commercial purpose and help them revive the UK economy Or will our agencies and institutions double down on social purpose and the monoculture thats suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life