Drawn from 30 years experience as a popular professional speaker author of 13 books columnist and advertising copywriter Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyoneamateuror prowho must stand and deliver speeches seminars group sales presentations serve as toastmaster or write advertisements sales letters or newsletters will find fodder here to be faster on their feet more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it youll get a better appreciation for the humor around you and humor professionals who entertain you and youamprsquoll exit stage left with humor strategies and tricks you can use. Even if youre not all that funny.amp160