Neutralizes Brassy & Orange Tones: This purple hair mask has been is designed for blonde, sliver, gray, bleached and ash tones. It effectively neutralizes yellow and orange hues, serving as a powerful toner to restore a cool, vibrant shade. Ingredients: Our purple hair mask is enriched with natural plant extracts to boost shine and softness. Keratin and coconut oil is added to strengthen and repair bleached and damaged hair with hydrating. Biotin and collagen can reduce brittleness and breakage caused by bleaching and heat damage, while improving hair elasticity and strength. Argan oil and jojoba oil work together to repair and restore over-processed hair. All Hair Types: This hair toner is ideal for all hair types, especially bleached blonde hair. Whether you have straight, curly, or wavy hair, it helps neutralize brassy tones and promotes an even, vibrant color. How to use: First, wash your hair with purple shampoo, then towel dry your hair until it's no longer dripping; Apply the purple hair mask from mid-length to ends, avoiding the scalp; Use a wide-tooth comb or your fingers to evenly distribute the mask through each strand; Leave for 510 minutes, then rinse with cold or lukewarm water (below 30C). Usage frequency: Light blonde/bleached hair: 1-2 times per week (adjust based on the level of brassiness). Cool brown/dark hair: Once every 2 weeks or for targeted use, to avoid an overall grayish tone. Daily maintenance: Can be alternated with regular conditioner to prevent over-neutralizing yellow tones.