Super Strategist The Art and Science of Modern Account Planning is the only modern guide to advertisings arguably most vital discipline that has been written with the passion of someone whos found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large modern fullservice agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency including stepbystep plans to achieve success with clients large and small how to conduct modern consumer research develop and implement the creative brief use data skillfully to protect and improve great work and use all of these tools and more to influence the feather in the planners capthe customer journey.