What do the worlds most successful enterprise sales teams have in common They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the goto choice for elite enterprise sales organizations. If you ever find yourself feeling any of the following symptoms with your deal you could benefit from MEDDICCYour buyer doesnt see the value of your solution aka they think you are expensiveYou are unable to find articulate and quantify PainYou dont have a Champion or at the very least a Coach helping you navigate and sellYou find yourself unable to gain access to people with power and influenceYou dont know how the customer makes decisionsYou dont know who is involved in the decisionmaking processYou find yourself surprised by things that come up in the sales processThe decision criteria seem to move throughout the process and youre constantly playing catch upYour Competition is landing strikes against you that you neither see coming nor are able to defendYou lose track of where you stand in your dealsWhether you are an individual contributor or a sales leader embracing MEDDICC will help you to beat those symptoms and take back control of your deal.Historically learning MEDDICC has relied upon handson training but now you can learn MEDDICC from an expert who uses it every day.The Book deconstructs MEDDICC into easy to understand and implement steps.