About this itemGENTLE PLANT-BASED DYE – Infused with plant-derived ingredients, this formula offers a gentler option for sensitive scalps. It delivers color without the sting or strong smell of traditional dyes – making the coloring process feel more soothing and balanced.LONGER-LASTING COLOR – Tired of color fading after just a few washes? This formula binds pigment deeper into the strands, helping your color stay vibrant through more washes—so you spend less time reapplying.LIGHT FRUITY SCENT – Forget the usual harsh chemical smell. This foam carries a light, fruit-inspired scent that lingers for up to 96 hours—so your hair still smells fresh, even days later.MESS-FREE, FOOLPROOF USE – Ready to apply straight from the bottle—no mixing, no drips. The smooth foam spreads easily, reaches the roots, and rinses clean. Whether it’s your first time or part of your routine, getting even coverage at home is simple.HAIR NOURISHMENT – This treatment works to restore the health of your hair by reducing the appearance of hollow hair shafts and minimizing frizz. It also improves hair strength and shine. The formula helps reduce hair breakage, leaving your hair stronger and less prone to damage. It enhances your hair’s natural shine, providing a smooth, glossy finish that’s soft to the touch.