תיאור
Named one of the Best Business Books of 2021 by The Wall Street JournalIn Japan its called the amp34Ghosn Shockamp34the stunning arrest of Carlos Ghosn the jetsetting CEO who saved Nissan and made it part of a global automotive empire.Even more shocking was his daring escape from Japan packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center subsisting on rice gruel.This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business but the alliances shiny image fronted an unsteady tense operation. Culture clashes infighting among executives and engineers dueling corporate traditions and government maneuvering constantly threatened the venture.Journalists Hans Greimel and William Sposato have followed the story up close with access to key players including Ghosn himself. Veteran Tokyobased reporters they have witnessed the end of Japans bubble economy and attempts at opening Japan Inc. to the world. Theyve seen the fraying of keiretsu Japans traditional skein of business relationships and covered numerous corporate scandals of which the Ghosn Shock and Ghosns subsequent escape stand above all.Expertly reported Collision Course explores the complex suspicions around what and who was really responsible for Ghosns ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics history national interests cultural politics and hubris collided crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan.This gripping unforgettable narrative full of fascinating characters serves as part cautionary tale part object lesson and part forewarning of the increasing complexity of doing global business in a nationalistic world.
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מזהה Fruugo:
60354402-121520965
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ISBN:
9781647820473
משלוחים והחזרות
שילוח תוך 24 שעות
משלוח מ- בריטניה.
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