Your Dream Shade In Just One Wash Your search for an instant hair color boost ends here. Whether you want to hide early grays or enhance your natural hair shade, NovaHair's innovative formula delivers results. In just 10 minutes, achieve a natural-looking, vibrant color that lasts up to 4–6 weeks. Safer and More Effective Than Traditional Dyes Unlike many conventional hair dyes that contain harsh ingredients like ammonia and peroxide, our formula is free from these chemicals. By avoiding ammonia and peroxide, this shampoo helps preserve the natural texture and moisture of your hair while minimizing the risk of irritation and allergic reactions. Lasts 4–6 Weeks 100% Vegan Formula No Staining Visible Results in 10 Minutes Fix Color Mistakes Enhance Your Natural Color Help Repair Hair Damage Support Hair Strength Crafted with Care When developing NovaHair shampoo, our top priority was creating a safe and effective solution suitable for all users—regardless of age, g , hair type, or sensitivities. Our thoughtfully selected ingredients are known for their nourishing properties and ability to support healthy-looking hair.