WHITER & BRIGHTER SMILE - Removes stains and discolouration from the teeth enamel to significantly whiten and brighten your smile. The activated charcoal latches onto stubborn stains and remove unwanted stains from teeth from prolonged use of staining agents like, coffee, tea, wine, smoke100% NATURAL & ORGANIC - Activated Charcoal powder from the purest sources and doesn't haves any harsh chemicals. Zero side effects and doesn't make your teeth sensitive like the traditional teeth whitenersDouble-Effective Protective Formula - While whitening the teeth,the formula could prevent new color pigment from attaching to your teeth, so as to ensure your healthy and confident smile- The excellent icy and cool taste could eliminate ozostomia, prevent dental plaque, and provide you with fresh taste