It Is Essential That Businesses Know How To Communicate Quickly, Often Preemptively, And Effectively To Survive -- And At A Cost That Is Far Lower Than Comparable Marketing And Ad Campaigns. The First Book By The Owner Of A Top 50 Pr Agency, For Immediate Release, Ronn Torossian Reveals How Public Relations Can Do Just That -- While Also Defining Brands; Helping Companies And Individuals Court The Press Or Avoid It; Growing Business Without Alienating Loyal Customers; Resolving Crises Quickly; And Improving First Page Results On The Most Powerful Search Engine In The World (google). For Immediate Release Will Show You How To: Frame The Debate And Control The Conversation; Use New And Old Media In Tandem To Find Your Audiences And Create Highly Personal, Relevant Impressions Tailored For Them; Promote The Interests Of Your Brand Or Business; Deter Or Potentially Stop What Is Not In Your Interest; Build On Great Press, And Avoid Or Minimize Bad Press; Ensure The First Thing People See About Your Business Or Brand During An Internet Search Is Exactly What You Want Them To See; Handle A Crisis In The Most Effective And Efficient Manner; See The Positive Difference Effective Pr Makes Through Compelling Case Studies -- Louis Vuitton, Fubu, Bp, Toyota, Philip Stein, Zappos, And Interviews With Experts Including Dr.